A STUDY ABOUT IMPACT OF ADVERTISEMENT IN PURCHASE OF VEHICLE TWO WHEELER IN CITY AREA

A SUMMER TASK REPORT

Published by

RAJASELVAN. M

In partial fulfilment of requirement of the award of the level of

MASTER OF BUSINESS OPERATIONS

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DIVISION OF SUPERVISION STUDIES

SAVEETHA ENGINEERING UNIVERSITY

ANNA UNIVERSITY

CHENNAI 600025

AUGUST 2012

BONAFIDE QUALIFICATION

Certified that the project statement titled " A STUDY IN IMPACT OF ADVERTISEMENT IN PURCHASE OF AUTOMOBILE TWO WHEELER IN URBAN AREA” may be the bonafide function of

RAJASELVAN. M

(Reg. No . 11MBA034)

who has carried out the research underneath our supervision.

SignatureSignature

Mr. Rajkumar Mister. Prince Robin the boy wonder David

Mentor, Manager,

Division of Managing Studies, M/s Reliance Motorco. pvt Ltd., Saveetha Executive College, Annasalai,

Chennai 602105 Chennai 600002

DECLARATION

I, RAJASELVAN. M scholar of SAVEETHA ENGINEERING COLLEGE, CHENNAI hereby declare that project survey entitled while " A STUDY ON IMPACT OF AD IN ACQUIRING AUTOMOTIVE TWO WHEELER IN URBAN AREA” is a record of 3rd party work done by simply me. It has not formed the basis for just about any other Degree, Associateship, Fellowship and Other Game titles.

RAJASELVAN. M

(Reg. No . 11MBA034) Signature from the student

PLACE:

DATE:

ACCEPTANCE

The research on A STUDY UPON IMPACT OF ADVERTISEMENT IN PURCHASE OF AUTOMOTIVE TWO WHEELER IN DOWNTOWN AREA IN RELIANCE MAIN CHARACTER MOTOR PRIVATE LIMITED has been given to me included in the curriculum in Two-Years Experts

Degree in operation Administration.

I've tried my own best to present this information as clearly as is possible using fundamental terms that I hope will probably be comprehended by the widest spectrum of analysts, analysts and students for additional studies. I possess completed this study underneath the able guidance and guidance of Mister. RAJKUMAR; I will be failed during my duty if I do not admit the famous scholarly direction, assistance and knowledge. I have received from their store towards successful and regular completion of this kind of work.

Simply acknowledgement may not redeem the debt I are obligated to pay to my parents for their direct/indirect support throughout the entire course of this job.

" ASSISTANCE IS THE BEST IN THE WAY PROGRESS”.

I actually also pleased to my buddy who helped me a lot in the completion of this kind of project.

RAJASELVAN. M SUBJECTIVE:

Transportation is definitely recognized as one of many cornerstones of your country's development and takes on a crucial position in the economy of numerous nations and our dear country Nigeria. This reputation has cause a growing desire for the present point out of travel management in Nigeria. This study seeks to offer regarding this important issue. Unique more appealing to manage travel through advertising and marketing, sales promotion, publicity and public relations. To deal with this point, logistic regression model was adopted to analyze the potency of this promo tools in the range of profitability. The producing parameters allow us to evaluate the effect of advertising, revenue promotion, marketing and public relations policies about profit. The results revealed that advertising and marketing has a confident effect on earnings while service slashes (sales promotion) possess a negative effect. Furthermore, we found that publicity is a crucial tool that needs to be given much attention in order to maintain the existing...