Fast Fashion: Reaching Global Quick Response (GQR) in the Internationally Dispersed Garments Industry Bart L. MacCarthy and S. G. T. A. Jayarathne

Abstract The clothing industry is one of the most cellular industries on the globe. Global source poses significant challenges in ensuring the right volume and mix of products inside retail stores. Here we define a new principle – Global quick response (GQR) – which aims to combine the cost and scale efficiencies arising from sourcing worldwide with speedy and correct response to marketplace requirements. GQR is based on lead time compression, effective data management, dynamic planning, and strong strategies. We take a look at GQR inside the context in the new dress development method, the initial volume order process, and the replicate order procedure, and discuss its requirements with respect to industry intelligence, rapid new product launch, network composition, network organizing, and network capability. The importance of staged planning postponement is observed, where commitments to specific mix requirements are delayed as later as possible in the supply process. Different detailed approaches for achieving GQR are conceivable, from completely integrated, on the inside controlled devices to response based on contractual relationships. Two contrasting good examples from practice – Zara and Primark – will be noted. GQR offers significant opportunities for additional research at the clothing sector and more broadly. Keywords Clothing industry Fast fashion Global quick response Order fulfilment Postponement Quick response Supply chain managing

1 Intro

The textile and clothes sectors happen to be fundamental for the world economic climate. International operate in the combined sector has grown 60-fold during the past 40 years, a period characterized by significant increases inside the globalization of business, deregulation, and B. L. MacCarthy (B) Nottingham University Organization School, The University of Nottingham, Nottingham NG8 1BB, UK email-based: bart. [email protected] ac. uk T. C. Edwin Cheng and Capital t. -M. Choi (eds. ), Innovative Quick Response Courses in Logistics and Supply String Management, Foreign Handbooks upon Information Systems, DOI 12. 1007/978-3-642-04313-0 3, c Springer-Verlag Berlin Heidelberg 2010 37


W. L. MacCarthy and G. G. T. A. Jayarathne

gradual associated with quotas (UNCTAD 2005). The textile sector covers the availability and finalizing of the main textile elements – the natural and synthetic fibers, yarns, and fabrics employed in a wide variety of professional, medical, household furnishings, and clothing applications. Here were concerned with the product industry, which can be " fed” by the textile industry, generally by textile fabric manufacturers but in several categories by simply yarn manufacturers as well. Intercontinental export operate in apparel increased by simply approximately 118% in the period 1990–2003 (UNCTAD 2005). The clothing industry is additionally one of the most portable industries in the world (Martin 2007). Over the last 2 decades, complex global supply sites have come about to supply garments to universe markets. The size of these global networks creates significant problems for speedy and exact response in the clothing sector. Ensuring the best product volume and mix inside retail stores from a throughout the world dispersed supply network needs innovative detailed strategies and practices. Quick response (QR) has been a prominent theme inside the clothing sector for almost twenty years (Hunter 1990; Cooper ainsi que al. 1997; Al-Zubaidi and Tyler 2005; Holweg 2005; Birtwistle et al. 2006). QR is premised upon understanding precise market demands and on compressing key aspects of lead a chance to supply all those demands quickly and accurately. However , much of the emphasis in QR pursuits has been in internal development systems. When the value chain is geographically dispersed with diverse varieties of supply sequence relationships and ownership habits, QR takes a global point of view. Here all of us define a brand new concept, Global quick response (GQR),...

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Fast Vogue: Achieving Global Quick Response


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